Privacy policy

Madden Authentic Pty Ltd (ABN 85 694 242 254) ("Madden Authentic", "we", "us", "our") handles personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, create an account, make a purchase, or contact us.

Last updated: April 2026

Who we are

Madden Authentic Pty Ltd is an Australian private company (ABN 85 694 242 254) registered in Victoria. We operate the website maddenauthentic.com.au and sell outdoor and camping products to customers in Australia.

Personal information we collect

We collect personal information you provide directly to us, including:

  • Contact details: name, email, phone number, delivery address, billing address
  • Account information: username, password, order history, saved preferences
  • Order and payment information: items purchased, transaction records, payment method details (processed securely by Shopify Payments or Stripe — we do not store full card details)
  • Communications: emails, messages sent via our contact form, customer service interactions

We also collect information automatically when you use our website:

  • Device and usage data: IP address, browser type, device identifiers, pages viewed, time spent, referring URLs
  • Cookies and tracking technologies: to remember your cart, maintain your session, and analyse site performance

How we use your information

We use personal information to:

  • Process orders, payments, returns and deliveries
  • Provide customer service and respond to enquiries
  • Send order confirmations, shipping updates and transactional emails
  • Send marketing communications where you have opted in (you can unsubscribe at any time)
  • Prevent fraud, enforce our Terms of Service, and comply with legal obligations
  • Improve our products, website, and shopping experience

Disclosure to third parties

We disclose personal information only where necessary to run our business, including to:

  • Shopify — our e-commerce platform, which processes orders and payments on our behalf
  • Shipping carriers and our Sydney-based third-party logistics (3PL) provider — to fulfil and deliver your orders
  • Payment processors (Shopify Payments, Stripe) — to process payments securely
  • Email and marketing platforms (e.g. Brevo, Klaviyo) — where you have subscribed to receive communications
  • Analytics providers (e.g. Google Analytics, TikTok Pixel) — to understand site usage and marketing performance
  • Government authorities or law enforcement — where required by law

We do not sell your personal information.

International data transfers

Some of our service providers (including Shopify, Google, and TikTok) are based overseas. When we transfer personal information outside Australia, we take reasonable steps to ensure that overseas recipients handle your information in a way consistent with the Australian Privacy Principles.

Data retention

We retain personal information only for as long as is necessary to provide our services, comply with legal obligations (such as tax and consumer law record-keeping), resolve disputes, and enforce our agreements. Order records are typically retained for at least 7 years to meet Australian taxation and consumer law requirements.

Your rights

Under the Australian Privacy Principles, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your information where appropriate (subject to legal retention requirements)
  • Opt out of marketing communications at any time
  • Make a complaint if you believe we have breached your privacy

To exercise any of these rights, contact us at support@maddenauthentic.com.au.

Complaints

If you have a concern about how we have handled your personal information, please contact us first at support@maddenauthentic.com.au. We will respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect the most recent changes. Continued use of our website after changes take effect constitutes acceptance of the updated policy.

Contact us

Madden Authentic Pty Ltd
ABN: 85 694 242 254
Email: support@maddenauthentic.com.au
Victoria, Australia